In December of 2019, German digital rights group released a report accusing TikTok of suppressing videos by disabled users and LGBTQ users. By and large, most of the controversy surrounding TikTok has been about the fact that its users are largely anonymous, which has led to a concerning amount of cyberbullying on the app. That same year, the app boasted a total $7.4 billion in revenue before going on to more than double that amount in 2019.ĭuring this rise to becoming one of the most well known social media platforms in the world today, TikTok has endured its fair share of controversy. By 2018, TikTok was the number one most downloaded app on the Apple App Store across the world. This rapid rise to international popularity has enabled TikTok to enjoy a staggering degree of financial success. Today, Tik Tok enjoys partnerships with a vast number of major companies and celebrities in the United States and across the world. The partnership saw TikTok hosting fan activities and events in honor of the NFL’s 100 th season as well as the launch of an official TikTok NFL account. In 2019, TikTok landed its first major promotional partnership in the United States by agreeing to a deal with the National Football League. Thanks to Music.ly’s large and enthusiastic base of young users, TikTok’s integration with Music.ly allowed the app to quickly become a social media sensation among Millennials and Generation Z.

By August 2018, Tik Tok was fully integrated with Music.ly, and existing accounts on Music.ly were consolidated into the TikTok app. Music.ly was an app that allowed users to create short lip-sync and comedy videos, and TikTok’s integration with Music.ly gave rise to the app that the world now knows today. For the substantial price of one billion dollars, ByteDance purchased the social media video platform Music.ly in September of 2017 right before taking TikTok to the international market. While the app was able to attract a lot of interest and attention right from the start, much of TikTok’s success can be attributed to a decision that the app’s parent company made in 2017. Fueled by this high degree of rapid success, Douyin was brought to the international market in September 2017 and was renamed TikTok.īy January of 2018, TikTok had become the number one most downloaded app in numerous countries, making it one of the most promising new trends in social media. Within a year of its release and after taking only 200 days to develop, Douyin boasted over 100 million Chinese users that viewed an average of one billion videos on the app every single day. Though originally released only to the Chinese market, Yiming had plans from the very beginning to bring Douyin to users across the globe. The app was released by the company ByteDance, which is led by Chinese internet entrepreneur and app developer Zhang Yiming. Tik Tok was first brought to the Chinese market in September 2016, launching as a video sharing app under the name A.me before being renamed Douyin three months later in December. To understand how this app was able to so quickly rise to such prominent levels of popularity and profitability, we’ll take a look at the short but rich history of TikTok and the role that the company’s recognizable logo has played in its international success. Today, TikTok is valued at over $100 billion dollars and boasts an incredible 1.5 billion active monthly users. Despite its late entrance into the arena, TikTok has demonstrated a lot of staying power over the past few years and has carved out a large, loyal audience in an area where so many social media apps before it have failed. In September of 2016, TikTok blasted onto the social media scene, quickly growing to become an international hit and a platform capable of competing with social media giants such as Facebook, Twitter, and Snapchat. The Tik Tok logo and brand is now recognized by millions of people all over the world.

TikTok has become one of the fastest-growing apps in the world. Let’ take a look at the TikTok logo and the history behind the company.

Logo tik tok iphone